Warrior Heart

OVERVIEW
Wendy Wormal of Warrior Heart, underwent emergency heart surgery in January of 2023. Because she was active and fit, she made a full recovery in 6 months, and dedicated herself to helping others achieve their health goals.
SCOPE OF WORK
Creative Direction, Branding, Packaging, Photography, Website
website
warriorheart.comlocation
Louisville, Kentucky
In creating her identity, I wanted to create an image of strength and softness. I used a geometric heart to exemplify the discipline in her personal training routines, while the banner softens the edges and ties the icons together. With the photography, I aimed for soft focused light, and a rawness that captures Wendy’s true spirit.







